Emily Price wrote this article last night.
It was fairly innocuous, your average “X is Down” post that Mashable does quite often (in large part because people come to us looking for reasons when stuff goes down — genuinely).
This post took on a life of its own, however. The commenters went nuts, turning the post into its own tiny microcosm of Tumblr, replete with YouTube videos, animated GIFs, memes and more. It was truly epic.
Someone took the time to record a few minutes of the chat as it was happening.